Developer First
We believe in developer privacy, productivity, and happiness above all.
In Data We Trust
Development is a team sport. Data should be used to build trust, not to destroy it.
Data for Good
Data should be positive and motivational, not negative and demoralizing.
Simplicity Rules
Data is at its best when presented in a simple, elegant way.
First Track All the Data
We can’t predetermine the underlying data relationships that really matter over time. Tracking data is the first step. Because data needs data.
Data Curiosity
An open mind is key to finding value in data. Don’t rush to judgment. Even simple, quantitative metrics can lead to profound results.
Action Over Insight
Data isn’t just an intellectual exercise. It needs to be translated into action. It’s the old adage—measure what you want to improve.
Social Responsibility
We must all do our part to fight bias, racism, and inequality, including bias in data and its uses.
Give Before Take
We use data to give developers tools that provide value and delight, save time, and eliminate context switching. We are not building micro-management spyware for engineering overlords.
Data for One, Data for All
Context matters. Teams and managers should all see the same anonymized, summary data. Your specific data should be just for you. We will not share your specific data and name with your boss, ever.
